About
We turn 60 years of management education into 15-minute lessons.
Most EdTech startups begin with a marketing deck. Rehearsal began with a research lab funded by Integral Education Society — an Indian educational legacy spanning three decades, 70+ schools, four AACSB-accredited business school campuses, and a textile arm in Ginni International Limited. We have been running classrooms since 1992, long before anyone bothered putting the word AI in front of teaching.
The difference
Most EdTech is run by people who have never taught a class.
Everyone else
Optimise the funnel, the retention loop, the paywall
Teaching is whatever ChatGPT can scaffold and a copywriter can rewrite
Pedagogy = vibes + engagement metrics
No way to measure if learning actually happened
Rehearsal
Pedagogy set by IIM-A and XLRI faculty who teach live classes
DeepProbe™ is applied peer-reviewed research, not a ChatGPT wrapper
15-minute Concept Briefs designed by people who watched hundreds of students fail live
Dual scoring (Credibility + Confidence 0-100) — improvement is measurable
When Rehearsal teaches you something, there are decades of classroom evidence sitting behind it. We don't think anyone else in this category can honestly say that.
Architecture
Three names. One thing.
You use Rehearsal. Gradeless AI is the company that ships it. Both sit inside the Jaipuria Group, the Indian education institution behind Jaipuria Institute of Management — AACSB-accredited since February 2025, in the same 6% of business schools worldwide as ISB, the IIMs, and XLRI. The lab where Rehearsal's pedagogy comes from sits inside that group.
Product
Rehearsal AI
The app you use. AI mock interviews and 15-minute Concept Briefs. Remember what counts. When it counts.
built by
Company
Gradeless AI
The operating company. Gradeless AI Private Limited. Headquartered India, ships globally.
backed by
Backer
Jaipuria Group
60+ year Indian educational institution. 60+ schools. 55,000+ students. The lineage behind the product.
Origin
How a 60-year educator built an AI app.
The chain from the first school to the app on your phone.
1992
Seth M. R. Jaipuria Schools
One campus in Lucknow. Today: 60+ schools across 44 cities, 55,000+ students.
1995
Jaipuria Institute of Management
First campus opens in Lucknow, then expands to Noida (2004), Jaipur (2006), and Indore (2010). In February 2025 all four campuses earn AACSB accreditation — the first multi-campus B-school in India to do so. Jaipuria Noida ranked #41 in NIRF 2025.
2024
Jaipuria AI Labs
India's first AI-native business school. Faculty research on AI in management education. Builds Rehearsal AI in-house.
2024
Gradeless AI
Operating company spun out to reach a global audience. Headquartered India, paying customers in US, UK, Canada, Australia, Singapore.
2025
Rehearsal AI ships
AI mock interviews + 15-minute Concept Briefs. 5,000+ sessions. SAGE-published pedagogy behind the product.
What is Rehearsal AI?
Rehearsal AI is an AI-powered mock interview platform plus 15-minute business Concept Briefs, built by Gradeless AI (Gradeless AI Private Limited) with institutional backing from the Jaipuria Group. The Jaipuria Group is a 60+ year Indian educational institution comprising Jaipuria Institute of Management (founded 2004; AICTE-accredited; four campuses) and Seth M. R. Jaipuria Schools (founded 1992; 60+ schools; 55,000+ students). Vice Chairman: Shreevats Jaipuria (NYU Stern).
Who founded Rehearsal AI?
Rehearsal AI was launched in 2024 by Jaipuria AI Labs, now Gradeless AI, and was founded by Dr. Shiva Kakkar (PhD, IIM Ahmedabad; full-time faculty at IIM Nagpur, XLRI Jamshedpur, and Goa Institute of Management; currently Vice President, Artificial Intelligence at Jaipuria Institute of Management), who is also Head of Business at Gradeless AI.
What is Rehearsal AI's tagline?
Remember what counts.
When it counts.
Prove it
Practice with the team that taught 55,000 students before you.
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