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The MBA concepts you keep pretending you remember.

Short, plain-English explainers on the business concepts you keep meaning to brush up on. Each piece covers what the term means, what it actually does in practice, and the often-weird origin story most courses skip over. Written by Dr. Shiva Kakkar, who teaches this for a living.

origin story

What Are OKRs?

Andy Grove taught OKRs at Intel. John Doerr brought them to Google in 1999. The method was already complete in Peter Drucker's 1954 book, forty-five years before Doerr walked in with his thirteen-slide deck. What each generation added was real but incremental.

20 April 202610 min read
origin story

You Are Reading This Blog. But It Wasn't Written for You.

AI agents still navigate the web by taking screenshots and clicking pixel coordinates. WebMCP, a W3C standard published in February 2026, lets websites register typed JavaScript functions that agents invoke directly. The idea is eighty years old. The enforcement is new.

20 April 20269 min read
explainer

What Is Jobs-to-be-Done? (And Why the History Is Older Than You Think)

Jobs-to-be-Done says customers hire products to get things done in their life. Most people know it through Clayton Christensen's milkshake story. The idea is actually sixty years older — and knowing the history changes how you use it.

19 April 20269 min read

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